Case Studies
Outcomes speak louder than words. Our clients have been given the valuable tool of insight into their business and how to achieve their goals and success. Like a proud parent, we watch as, step by step, they put that knowledge into action.
Here are three glimpses into case studies from our clients, a testimony to what can be achieved.
One to showcase
Our client is an owner-operator of her business which offers services in the horse grooming industry. Currently they have a small number of clients who use their services monthly. Their forecast was reasonably conservative but our team identified opportunities for growth.
After a Business Clinic review, our client was given the full report with each specialists recommendations.
What we did:
- Identified an untapped customer base and advised on how to achieve growth including the addition of a website.
- Found valuable future networking opportunities which can bring growth, leveraging the client’s industry background and contacts.
- Established the need for professional marketing materials.
- Advised on the need for insurance risk management.
- Identified the need for the appropriate staff.
- Imparting of legal advice regarding the perimeters of venture, terms of trade, asset base and assets protection.
- Offered advice on cashflow, budgeting and projection.
Outcome:
At the end of the process the client left with a more thorough understanding of her business requirements and the best way to structure her business so its works better for her and alleviated risk and reduced costs. She also learned techniques to utilise her existing contacts and growing her client base. She was provided with a step by step action plan to follow, in order of what will give her the best return of her investment. It was a pleasure working with this client.
The Promotional Pros
Our client is a wholesaler of promotional products in Australasia. Their goal is to become the leading supplier of promotional products and services in the New Zealand market. The move to companies purchasing these products overseas was a threat to their business. Their unique selling point was their ability to provide a fast turnaround.
Strict trade agreements presents an extremely complex problem which, needs to be tackled in order to achieve their goal. The trend of companies sourcing these promotional products overseas was also a threat. The company was also exploring the idea of moving the business to Australia.
The Business Clinic conducted their review and our client was provided the full and comprehensive report with each specialists recommendations.
Review findings:
- Identified a need for additional sales/marketing resources in order to grow sales.
- Guided new business direction and strategy to avoid current shrinking market.
- Recommended ways to increase brand awareness and penetration onto new market.
- Advised on effective distribution channels such as trade shows.
- Advised against moving company of moving to Australia in regards to logistical costs and challenges while risking the unique selling point of delivery lead times.
- Reviewed current online activity with comparison to competitors.
- Recommendations for staff issues with development of KPIs, staff reviews and inductions.
- Suggested staff medical scheme to help avoid staff absentee issues.
- Advised on board and governance issues.
- Counselled on the best options for business insurance.
- Direction on cost structure, mark ups and margins best suited to this business.
- Guidance on Health and Safety requirements.
Outcome:
A change in direction is offering a new lease of life for this company.
The shift of focus from a very limited market to a more prosperous opportunity has started opening doors. Armed with our guidance and advice, this company is enjoying the challenges and triumphs of what the changes will bring.
Dressed for Success
Our client is a creator of high end, tailor-made suits. He prides himself on creations that reflects his own personality and style and has an existing fan base. This talented designer is embarking on the new venture of opening his own retail store to serve his clients and grow his customer base, so he called on us for advice and guidance.
The Business Clinic conducted their review and our client was provided the full and comprehensive report with each Specialists recommendations.
Review Findings:
- Identified and addressed the issue of limited store hours for customer accessibility.
- Advised on launch event with suggestions for achieving maximum event exposure.
- Identified the need for a website.
- Provided direction on identifying, fine tuning and segmenting his market to ensure greatest return on investment.
- Advised on the need for asset protection in regards to personal relationship property.
- Counselled on the need to set solid rules and agreements for control and decision making factors in partnerships.
- Offer advice on managing stock levels well and forecasting effectively.
- A profit/loss budget forecast was advised and helpful software programs were suggested.
- Instructed on client’s obligations and safeguards for hiring contractors.
- Income protection was advised.
Outcome:
Our client proceeded with the confidence and knowledge required to organise a successful launch and achieve a rewarding positive outcome for his business. We helped him to prioritise what needed to be done and offered him the guidance to do so. He also gained a sound understanding of the legalities of business which will hold him in good stead for the future. Now this client is dressed for success.
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Contact us
09 358 0300
info@aucklandbusinessclinic.co.nz